"When I was 14, I experienced something that changed my life: my very first vacation. My family and I traveled from Italy to Tunisia, a country with stunning desert landscapes that immediately captivated me. It was a modest trip, but one filled with profound meaning for me.
One day during our stay, my parents, my two younger brothers, my little sister, and I went on an unforgettable excursion into the desert. It was there, amidst the golden dunes and endless horizons, that I saw a lizard for the first time. This small, agile creature instantly fascinated me with its elegance, resilience, and ability to thrive in such a harsh yet beautiful environment.
Completely captivated, I decided to take care of the lizard for the rest of our trip. I made sure to feed and protect it, and I even managed to bring it back to Italy with me, safe and sound. Over those few days, I became deeply attached to this remarkable little creature. Sadly, just a week after we returned home, the lizard passed away.
Its loss stayed with me. I felt a strong need to honor this lizard, whose spirit had inspired me during such a pivotal moment in my life. When I created Guevara, the most significant project of my life, I knew there was no better symbol to represent my brand.
The lizard embodies elegance, adaptability, and resilience — values I strive to weave into Guevara. It reminds me of my roots, my journey, and the timeless beauty of life’s unexpected connections. Just like that desert adventure, Guevara is about creating something unforgettable and deeply meaningful, with timeless sophistication at its core."
SAM GUEVARA, 20/07/2016
